Today (2016) bagless vacuum cleaners vary in price by almost a factor of 10 an Argos VC 403 is priced at £38 (\($53),\) a Dyson DC23 is priced at £333 (\($466).\) There is a market for both, so a market sector must exist that perceives the value of the more expensive cleaner to be greater than its high price. How has Dyson created this perception of value? Examine these (or two equivalent) products on the internet and analyse how he has done it.