A columnist for the Boston Globe observes, Google is a monopoly only in its corner of the

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A columnist for the Boston Globe observes, “Google is a ‘monopoly’ only in its corner of the Internet playing field: search engine advertising. That is certainly an important corner, but it isn’t the whole digital universe. It isn’t even the whole search universe..... For the soaring population of online shoppers, Google is no longer the leading search destination. Amazon is.”
a. How do the Department of Justice and the Federal Trade Commission determine the extent of the market a firm competes in?

b. Will this procedure work when applied to Google? Briefly explain.
c. Are there other ways in which the Department of Justice and the Federal Trade Commission can evaluate Google’s situation in the context of the antitrust laws?

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Microeconomics

ISBN: 9780135952955

8th Edition

Authors: Glenn Hubbard, Anthony Patrick O Brien

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