Explain how symbols, stories, heroes, slogans, and ceremonies can be used to interpret and shape corporate culture.

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Explain how symbols, stories, heroes, slogans, and ceremonies can be used to interpret and shape corporate culture.

  1. Interpreting/Shaping Culture 
  2. Symbols
  3. Stories
  4. Heroes
  5. Slogans
  6. Ceremonies
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Management

ISBN: 9780357139752

14th Edition

Authors: Richard L. Daft

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