15.17 Identify an organisation you are familiar with that considers retention an important customer performance measure. Explain

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15.17 Identify an organisation you are familiar with that considers retention an important customer performance measure. Explain why that organisation would benefit from measuring customer retention. Provide two examples of customer retention performance measures that would be relevant to that organisation. LO 15.10

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Management Accounting Information For Creating And Managing Value

ISBN: 9781743767603

9th Edition

Authors: Kim Langfield Smith, David Smith, Paul Andon, Ronald W. Hilton

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