In the Real life titled Ticket pricing in the Australian Football League in the section Pricing strategies,

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In the ‘Real life’ titled ‘Ticket pricing in the Australian Football League’ in the section ‘Pricing strategies’, the AFL’s variable ticket pricing strategy was discussed. Explain why this is an example of value-based pricing.

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Management Accounting Information for creating and managing value

ISBN: 978-1760420406

8th edition

Authors: Kim Langfield Smith, David Smith, Paul Andon, Ronald Hilton, Helen Thorne

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