Starbucks charges more for coffee than its Chinese competitor Luckin. Starbucks also has followed Luckin by offering

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Starbucks charges more for coffee than its Chinese competitor Luckin. Starbucks also has followed Luckin by offering coffee delivery. What kind of differentiation strategy is Starbucks currently using relative to its competitors like Luckin and McDonalds in China? What other differentiation strategies might Starbucks consider using in the future?

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Management

ISBN: 9781305501294

12th Edition

Authors: Ricky W. Griffin

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