Question: Fiona Canning from the UK is co-founder of Pollinate (https://www.pollinate. co.uk/), which develops software aimed at improving merchant acquisition for banks, while providing merchants with

Fiona Canning from the UK is co-founder of Pollinate (https://www.pollinate.

co.uk/), which develops software aimed at improving merchant acquisition for banks, while providing merchants with digital tools and insights into their businesses.

Pollinate has raised (https://www.eu-startups.com/2021/03/british-fintech-

startup-pollinate-announces-e42-million-to-further-global-expansion)

€42 million to further global expansion.

Suppose you were Canning’s mentor, what would you suggest that she be aware of, based on the components in Table 10.1: Startups induce disruptions.

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