Fresno Ltd is considering the pricing of one of its products. It has already carried out some
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Fresno Ltd is considering the pricing of one of its products. It has already carried out some market research with the following results:
The quantity demanded at a price of $\$ 100$ will be 1,000 units.
The quantity demanded will increase/decrease by 100 units for every $\$ 50$ decrease/increase in the selling price. The marginal cost of each unit is $\$ 35$.
Calculate the selling price that maximises company profit.
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