Measures are required to assess the performance of divisions and of divisional managers. Three financial measures are:

Question:

Measures are required to assess the performance of divisions and of divisional managers. Three financial measures are: contribution; controllable profit; and return on investment (ROI). Required:

(a) For each of the above measures show: the way in which each measure is calculated; for what purpose they are most suitably applied; and by providing examples, how the exclusive focus on each single measure may be undesirable.

(b) Suggest three different non-financial measures of performance that may be appropriate to an operating division and consider how such measures, in general, offer improvements when used in conjunction with financial measures.

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