You have talked the board of directors into investing in an advertising plan. What steps will you take in selecting an advertising firm? What will you provide the advertising firm with to assist them in developing an advertising plan? How will you select the media to be used in this campaign? Prepare an advertising budget for the project.4. You have just been hired to replace a manager at a local health and fitness club. The membership base had been eroding slowly over the past five years, but recently the losses were growing extremely fast. What will your plan be to gain new members and retain current as well as new members? The management has set a goal of retaining 90% of all members over the next two years.