Norfolk, Inc. consists of three divisions—Tidal, Hill, and Wood—that operate as if they were independent companies. Each division has its own sales force and production facilities. Each division manager is responsible for sales, cost of operations, acquisition and financing of divisional assets, and working capital management. Norfolk corporate management evaluates the performance of each division and its managers on the basis of residual income using a cost-ofcapital of 8 percent.

Wood Division has just been awarded a contract for a product that uses a component manufactured by outside suppliers as well as by Hill Division, which is operating well below capacity. Wood Division used a cost figure of $58 for the component in preparing its bid for the new product. Hill Division supplied this cost figure in response to Wood Division’s request for the average variable cost of the component; it represents the standard variable manufacturing cost and variable marketing costs.

The regular selling price for the Hill Division component that Wood Division needs is $95. Hill Division’s management indicated that it could supply Wood Division the required quantities of the component at the regular selling price less variable selling and distribution expenses. Wood Division’s management responded by offering to pay standard variable manufacturing cost plus 25 percent.

The two divisions have been unable to agree on a transfer price. Corporate management has never established a transfer price policy. The corporate controller suggested a price equal to the standard full manufacturing cost (that is, no selling and distribution expenses) plus a 20 percent markup. The two division managers rejected this price because each considered it grossly unfair.

The unit cost structure for the Hill Division component and the suggested prices follow: 

Required

a. Discuss the effect that each of the proposed prices could have on the attitude of Hill Division’s management toward intracompany business.

b. Is the negotiation of a price between Hill Division and Wood Division a satisfactory method to solve the transfer price problem? Explain your answer.

c. Should Norfolk’s corporate management become involved in this transfer price controversy? Explain your answer.

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Costs Standard variable manufacturing cost.. Standard fixed manufacturing cost... Variable selling and distribution expenses. Total cost........ Alternative transfer prices Regular selling price... Regular selling price less variable selling and distribution expenses ($95 - $10)...... Variable manufacturing plus 25% ($48 x 1.25). Standard full manufacturing cost plus 20% ($65 x 1.20). $48 17 10 $75 $95 85 60 78