La Quinta Ltd manufactures corrugated cardboard boxes. It competes and plans to grow by producing high-quality boxes at a low cost that are delivered to customers in a timely manner. There are many other manufacturers who produce similar boxes. La Quinta believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy in 2023.

Required 1 Is La Quinta’s 2023 strategy one of product differentiation or cost leadership? Explain briefly.

2 Indicate two measures you would expect to see under each perspective in La Quinta’s balanced scorecard for 2023. Explain your answer briefly.