3. Design a program that would enable you to incorporate both the Internet and personal interviews in the recruiting process. Ron Deaple considered all his options. As key account sales manager for Cutting Edge Technology (CET), a London based manufacturer of special purpose computer circuits, ne was responsible for sales and support of the company’s most important customers. The company’s most important business was to manufacturers such as Dell and Lenovo as well as other product companies such as Samsung. Ron's position made him ultimately responsible for the relationship with these customers.

Key account managers at CET were often younger, highly motivated individuals. While a technology background was helpful, Ron found it was even more important for these individuals to have an understanding of contemporary selling. He believed if an individual knew about relationship building he could train them on the technical aspects of the job.

Ron had personally recruited nearly all of the 50 key account managers. Up to now, Ron had recruited from other companies, hiring individuals with at least five years experience.