3. The chapter mentions the theory of transaction cost analysis (TCA). What role does TCA play in...
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3. The chapter mentions the theory of transaction cost analysis (TCA). What role does TCA play in the decision to use a company sales force rather than independent manufacturers’
agents?
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Related Book For 
Sales Force Management Leadership Innovation Technology
ISBN: 9780415534628
11th Edition
Authors: Mark W.Johnston , Greg W.Marshall
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