7. Refer to Exhibit 3.4. Using the Miles and Snow typology, how might the marketing strategies and programs of a prospector SBU vary from those adopted by a defender SBU within the same company? Which of these options do you believe would be best:

(a) a sales force that sells only for the prospector SBU, or

(b) a sales force that is shared between the two SBUs and sells for both the prospector and defender SBU? What are the relevant issues that led to your response?