Read the following article. PW (edited) Transition to customer-centricity A certain energy company was forced to centricity.

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Read the following article.

PW (edited)

Transition to customer-centricity A certain energy company was forced to centricity. Because of its previous move away from their monopoly position monopoly position, the company knew an as the result of market liberalisation. Their official structure. Under the reign of this new position was to be one of market- culture, the company had a highly hierarchical setup. Superiors issued their course on the topic, and many conferences orders and a legion of rules determined were held to address the issues. Employees how employees should get their jobs done. were taught ‘users’ had now become To the employees, superiors and rules ‘customers’, and that there existed concepts outranked user wishes. The new, like ‘market-centricity’, ‘service’, ‘flexibility’, liberalised situation required them to and ‘pricing policy’.
transition to flexibility and customer- Then, everyone moved on to their normal, centricity. In order to encourage that day-to-day affairs – and it turned out that transition, all employees were offered a little had changed.
a Which of the cultural change methods listed in paragraph

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Related Book For  book-img-for-question

Organisational Behaviour

ISBN: 9789001898953

2nd Edition

Authors: Gert Alblas, Ella Wijsman

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