McDonalds makes a deal with an Italian businessperson to open a McDonalds in Rome. Identify which activity

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McDonald’s makes a deal with an Italian businessperson to open a McDonald’s in Rome.


Identify which activity or form of global business is described in each statement.

A. Global sourcing

B. Importing and exporting

C. Licensing and franchising

D. Contracting

E. Strategic alliance and joint venture

F. Direct investment

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Management Fundamentals

ISBN: 9781544384191

9th Edition

Authors: Robert N. Lussier

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