1. What is the value proposition to the customer of Web-based shopping? How does it compare to...

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1. What is the value proposition to the customer of Web-based shopping?

How does it compare to the other innovations in customer service that Ives mentions at the end of the case?

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Information Systems For Managers

ISBN: 9781943153046

3rd Edition

Authors: Gabriele Piccoli, Federico Pigni

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