1. What is the value proposition to the customer of Web-based shopping? How does it compare to...
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1. What is the value proposition to the customer of Web-based shopping?
How does it compare to the other innovations in customer service that Ives mentions at the end of the case?
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Information Systems For Managers
ISBN: 9781943153046
3rd Edition
Authors: Gabriele Piccoli, Federico Pigni
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