1-16 Do you think in near future, the competition between Mashaweer and Wassaly will be aggressive? Why? Mashaweer is the first personal service company in Egypt. It’s purely dedicated to saving its clients’ time and effort by offering a personal assistant 24 hours a day. The personal assistant is a rider with a motorcycle who runs any errands for individual clients or corporations at any given time. The most common service they provide is buying groceries or other goods from stores, paying bills, and acting as a courier.

Mashaweer’s success relies heavily on their flexibility, and they have often received unusual requests that they have fulfilled in order to gain customer loyalty, including: going to the gym to tell someone to turn on the phone as someone is trying to reach them, delivering presents to a client’s fiancée every 15 minutes, and carrying a client’s shopping bags from the car to the house.

Mashaweer is an essential service for Egyptians because traffic is a problem that everyone in Egypt faces, making it difficult for an individual to get a couple of errands done on the same day. Mashaweer’s service has achieved such success in Alexandria and Cairo, where traffic is an issue, saving people one of the most valuable commodities out there: time. The service is able to give people more quality time to spend with family or friends, instead of taking care of the daily errands that usually take up half of one’s day. They also act as a security or safety measure as they perform people’s errands in unsafe times, such as the period after the revolution or simply late at night. Most individuals cannot afford having a fulltime assistant to perform their errands whenever needed. Mashaweer’s agents act as full-time assistants for every individual at a part-time cost.