3. Describe the customer service life cycle (CSLC) and its primary objectives. Provide an example of a

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3. Describe the customer service life cycle (CSLC) and its primary objectives.

Provide an example of a firm that, in your opinion, has created competitive advantage using information systems to enable superior customer service.

What stages of the CSLC are mostly impacted by the firm’s IT-dependent strategic initiative?

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Information Systems For Managers

ISBN: 9781943153046

3rd Edition

Authors: Gabriele Piccoli, Federico Pigni

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