9-8 Mercedes-Benz Retail Group UK Ltd, with a network of 18 retail sites, nine used car sites,...
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9-8 Mercedes-Benz Retail Group UK Ltd, with a network of 18 retail sites, nine used car sites, and seven smart centers across London, Birmingham and Manchester, wanted to learn more about its customers. How could CRM and PRM systems help solve this problem?
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Aun Ali
I am an Associate Member of Cost and Management Accountants of Pakistan with vast experience in the field of accounting and finance, including more than 17 years of teaching experience at university level. I have been teaching at both undergraduate and post graduate levels. My area of specialization is cost and management accounting but I have taught various subjects related to accounting and finance.
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Related Book For 
Management Information Systems Managing The Digital Firm
ISBN: 9781292094007
14th Edition
Authors: Kenneth C. Laudon
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