Applebee’s is the largest casual dining chain in the world, with 1,970 locations throughout the United States and nearly 20 other countries worldwide. The menu features beef, chicken, and pork items, as well as burgers, pasta, and seafood. The Applebee’s CEO wants to make the restaurant more profitable by developing menus that are tastier and contain more items that customers want and are willing to pay for despite rising costs for gasoline and agricultural products. How might information systems help management implement this strategy? What pieces of data would Applebee’s need to collect? What kinds of reports would be useful to help management make decisions on how to improve menus and profitability?