Define behavioral targeting. How does it work at individual websites and on advertising networks?

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Management Information Systems: Managing The Digital Firm

ISBN: 9789352868858

15th Edition

Authors: Laudon, Jane Price; Laudon, Kenneth C

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Question Posted: Nov 18, 2024 08:00 AM

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Define behavioral targeting. How does it work at individual websites and on advertising networks?
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Define behavioral targeting. How does it work at individual websites and on advertising networks?

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Management Information Systems: Managing The Digital Firm

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