How do customer relationship management systems help firms achieve customer intimacy? a) Define customer relationship management and

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How do customer relationship management systems help firms achieve customer intimacy?

a) Define customer relationship management and explain why customer relationships are so important today.

b) Describe how partner relationship management (PRM) and employee relationship management (ERM) are related to customer relationship management (CRM).

c) Describe the tools and capabilities of customer relationship management software for sales, marketing, and customer service.

d) Distinguish between operational and analytical CRM.

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Management Information Systems Managing the Digital Firm

ISBN: 978-0134639710

15th edition

Authors: Kenneth C. Laudon, Jane P. Laudon

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Question Posted: Mar 09, 2018 08:53 AM

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How do customer relationship management systems help firms achieve customer intimacy? a) Define customer relationship management and

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a Customer relationship management A business and technology discipline that uses information systems to coordinate all of the business processes surrounding the firms interaction with its customers i...View the full answer

Management Information Systems Managing the Digital Firm

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