How important is location data to Starbucks's business strategy? Explain your answer.

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Management Information Systems Managing the Digital Firm

ISBN: 978-0134639710

15th edition

Authors: Kenneth C. Laudon, Jane P. Laudon

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Question Posted: Mar 08, 2018 08:13 AM

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How important is location data to Starbucks's business strategy? Explain your answer.

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Where merchants place their stores plays an outsized role in determining whether the...View the full answer

Management Information Systems Managing the Digital Firm

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