Macys Inc. wants to tailor merchandise more to local tastes based on sales patterns in each individual
Question:
Macy’s Inc. wants to tailor merchandise more to local tastes based on sales patterns in each individual store. How could information systems help management implement this new strategy? What pieces of data should these systems collect to help management make merchandising decisions that support this strategy?
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By collecting small pieces of sales data such as size style price and even the time of purchases eac...View the full answer
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Related Book For 
Management Information Systems Managing the digital Firm
ISBN: 978-0133898163
14th edition
Authors: Kenneth C. Laudon, Carol Guercio Traver
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