1. Select two examples from the case, and summarize how Big Data is adding value over traditional...
Question:
1. Select two examples from the case, and summarize how Big Data is adding value over traditional data.
2. Select one area and describe the future value anticipated from Big Data, given the current trends.
3. How does Big Data improve customer stratification and profiling? What concerns should managers address about these processes?
Future ValueFuture value (FV) is the value of a current asset at a future date based on an assumed rate of growth. The future value (FV) is important to investors and financial planners as they use it to estimate how much an investment made today will be worth...
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1 Marketing Big Data technology allows marketers to work with a wider range of the customer populati...View the full answer
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Related Book For 
Management Information Systems
ISBN: 978-1118895382
3rd edition
Authors: R. Kelly Rainer, Brad Prince, Hugh J. Watson
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