What are the advantages of Cheerios strategy of relying on user-generated content rather than television advertising? What
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What are the advantages of Cheerios’ strategy of relying on user-generated content rather than television advertising? What are the disadvantages? Will this strategy be successful in the long run? Why or why not? Be specific.
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Related Book For 
Introduction To Information Systems Supporting And Transforming Business
ISBN: 9780470169001
2nd Edition
Authors: R. Kelly Rainer, Efraim Turban
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