What are the ways in which a firm can differentiate its product from that of its competitors?
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What are the ways in which a firm can differentiate its product from that of its competitors? What is the overriding objective of product differentiation? (LO14-5)
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Related Book For 
Introduction To Information Systems
ISBN: 9781118674369
5th Edition
Authors: R. Kelly Rainer, Brad Prince, Casey G. Cegielski
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