What was Celcoms business strategy, and what was the role of customer relationship management in that strategy?

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What was Celcom’s business strategy, and what was the role of customer relationship management in that strategy?

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Management Information Systems Managing the Digital Firm

ISBN: 978-0134639710

15th edition

Authors: Kenneth C. Laudon, Jane P. Laudon

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Question Posted: Mar 08, 2018 03:45 AM

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What was Celcoms business strategy, and what was the role of customer relationship management in that strategy?

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Celcoms solution involved changes to the companys technology ...View the full answer

Management Information Systems Managing the Digital Firm

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