1  What messages do they give about the nature of the goods and services they offer? What challenges are they likely to raise for operations in terms of their emphasis on, for example, quality, delivery or cost? What implications might that have for people working in the company?

These are the websites that have appeared in this chapter:
www.zara.com www.sunseeker.com www.linn.co.uk www.ebay.co.uk www.dell.com Visit two of the websites in the list (or any other company that interests you) and navigate to the pages dealing with the products and services they offer. This is usually the first one you see, but in some it may be further back.