8. Identify the influence triggers used in the commercials in an hour of television. Are the advertisers
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8. Identify the influence triggers used in the commercials in an hour of television. Are the advertisers making unethical use of these strategies? Does identifying the short cut increase your resistance to the influence attempt?
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Related Book For
Meeting The Ethical Challenges Of Leadership Casting Light Or Shadow
ISBN: 9781544351643
7th Edition
Authors: Craig E. Johnson
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