• Helping followers make sense or meaning is one of a leader's most important tasks. Leaders create mental pictures or frames to help create meaning. Frames influence actions by drawing attention to certain elements of situations while diverting attention from others. Moral frames, which invoke moral and ethical values, can have a significant positive impact on moral performance. To create a moral frame, look for the ethical implications of every event, use ethical terminology, and tie the frame into the ethical codes and values of the organization.