How much of your activity is pro-actively planned, with a one, two, three year or longer-term horizon?
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How much of your activity is pro-actively planned, with a one, two, three year or longer-term horizon? Do all your campaigns and activities have plans that include on-going monitoring and evaluation at the outcome/impact levels?
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Related Book For 
Strategic Public Relations Leadership
ISBN: 9781032028019
2nd Edition
Authors: Anne Gregory, Paul Willis
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