Question:- How do companies use customer-profitability analysis, which is an application of ABM. to cut costs and
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How do companies use customer-profitability analysis, which is an application of ABM. to cut costs and increase profits?
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"Germany's Commerzbank Aims to Shun Unprofitable Relationships," The Wall Street Journal, March 28, 2002, p. A15, Erik Portanger; "In Search of the Operator," The Wall Street Journal, May 8, 2002, Jane Spencer. Overview Commerzbank's chairman "says he is putting his customers on notice: 'Either pay a reasonable price for loans and financial services, or be cut off."" Wells Fargo, KeyCorp, and BMW are also among the many companies using customer-profitability analysis.
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Related Book For
Managerial Accounting Creating Value In A Dynamic Business Environment
ISBN: 9780071113144
6th Edition
Authors: Ronald W Hilton
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