Question:-

Would process costing be an appropriate product-costing system for Heinz? Describe some of the new innovations to old products Heinz is preparing to launch.

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"Bottled Up: Profits Aren't Flowing Like They Used to at Packaged-Goods Companies. Green Ketchup and Tuna in a Pouch Save Heinz?" Fortune, September 18, 2000, Julie Creswell. Overview For years packaged goods companies such as Heinz, Gillette, Kellogg, and Coca-Cola didn't worry about making a profit. The packaged goods industry was not growing. National retail chains have more buying power and many have introduced their own private labels. Coupled with mismanagement and lackadaisical innovation, the packaged goods industry has suffered.