A large regional financial consulting firm currently is making a number of important strategic and operational decisions as a result of rapid growth during the past three years. Examples of recent decisions follow. For each decision, determine whether it is considered operating or strategic. Explain your reasoning.

a. Two years ago the company bought a smaller firm that specialized in estate tax planning. Prior to the acquisition, the parent company had limited experience in this area.

b. Partners voted to upgrade the firm's telephone system.

c. The firm implemented a "rapid response" policy to ensure high-profile clients are contacted by a partner within one hour of receiving a request for services.

d. Partners have become concerned about the turnover rate among entry-level consultants. Many talented people leave the firm within two years, citing excessive travel and time away from family as reasons. The firm is exploring ways to make its work assignment policies less burdensome for their consultants.