Jane Pratt is the president of Capital Products, Inc. Capital manufactures adjustable baseball Obj. 2 caps embroidered with the logos of college teams. The company is planning to produce a special hat with the logo of a university that recently won the national football championship. The hats will be sold throughout the country over the next three months. After meeting with the managers of sales, production, and purchasing, Jane has determined that the special hat will have a positive contribution margin of \(\$ 1.50\). Capital currently is earning a profit for the year. What does the contribution margin represent? Why is it important to Jane?