Performance evaluation using the balanced scorecard includes four sets of measures: a. Financial: How do we look
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Performance evaluation using the balanced scorecard includes four sets of measures:
a. Financial: How do we look to shareholders?
b. Customer satisfaction: How do customers see us?
c. Learning and growth: How may we continue to improve and create value?
d. Internal business: At what must we excel?
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Related Book For
Managerial Accounting Information For Decisions
ISBN: 9780324222432
4th Edition
Authors: Thomas L. Albright , Robert W. Ingram, John S. Hill
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