Data visualization can be used to identify business expansion opportunities

Example: Recall the Data Analytics Insight box “Taking No Chances with Its Profits” presented in the chapter. Data analytics can help companies know where opportunities lie. For example, while Caesars Entertainment uses data analytics to maximize its in-house profitability, other gaming companies may look to expand through outside operations. For example, consider the following
chart, which shows gaming revenue by the state in 2018, 2009, and 2001.

You can see that some states have grown their gaming revenue significantly, while other states show a declining gaming revenue. Managers look for states that have growth potential when deciding where to expand.
For this case, you will take a closer look at this data, to identify which states hold potential for further expansion of gaming revenue. This case requires you to create and analyze a column chart.

Go to WileyPLUS for complete case details and instructions

Transcribed Image Text:

Gaming Revenue by State, 2018, 2009, and 2001 West Virginia South Dakota Rhode Island Pennsylvania Oklahoma Ohio New York New Mexico New Jersey Nevada Missouri Mississippi Michigan Massachusetts Maryland Maine Louisiana Kansas lowa Indiana Illinois Florida Delaware Colorado 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 $12,000,000 Gaming Revenue 12018 12009 12001 Source: https://gaming.unlv.edu/reports/national_annual_revenues.pdf and https://www.americangaming.org/wp-contentluploads! 2019106/AGA-2019-State-of-the-States_FINAL-I.pdf. State