In the new age of texting, blogging, tweeting, and updating ones Facebook, a variety of new activities
Question:
In the new age of texting, blogging, tweeting, and updating one’s Facebook, a variety of new activities have occurred that raise interesting ethical questions. For example, stay-at-home moms that blog often during the day are being wined and dined by giant food companies such as Nestlé in return for the unwritten understanding that they will blog positively about company products.
In November 2009, Nestlé paid to put up 16 so-called mommy bloggers at the posh Langham Huntington Hotel in Pasadena, California. These bloggers were treated to a private show at the Magic Castle in Hollywood and sent packages of frozen Omaha steaks to their families to tide them over while the women were away learning all about the company’s latest product lines. In return, the virtual sisterhood filed Twitter posts raving about Nestlé’s canned pumpkin, Wonka candy, and Juicy Juice drinks. Is there anything wrong with these practices? Provide ethical support for your answer.
Step by Step Answer:
Ethical Obligations And Decision Making In Accounting Text And Cases
ISBN: 9780078025280
2nd Edition
Authors: Steven Mintz, Roselyn Morris