Kragan Clothing Company manufactures its own designed and labeled sports attire and sells its products through catalog sales and retail outlets. While Kragan has for years used activity-based costing in its manufacturing activities, it has always used traditional costing in assigning its selling costs to its product lines. Selling costs have traditionally been assigned to Kragan’s product lines at a rate of 70% of direct material costs. Its direct material costs for the month of March for Kragan’s “high-intensity” line of attire are $400,000. The company has decided to extend activity-based costing to its selling costs. Data relating to the “high-intensity” line of products for the month of March are as follows.

Number of Cost Overhead Drivers Used Activity Cost Pools Cost Drivers Rate per Activity Sales commissions Dollar sales $0.05 per dollar sales $900,000 Advertising—TV/Radio Minutes $300 per minute 250 Advertising—Newspaper Column inches $10 per column inch 2,000 Catalogs Catalogs mailed $2.50 per catalog 60,000 Cost of catalog sales Catalog orders $1 per catalog order 9,000 Credit and collection Dollar sales $0.03 per dollar sales $900,000 Instructions

(a) Compute the selling costs to be assigned to the “high-intensity” line of attire for the month of March (1) using the traditional product costing system (direct material cost is the cost driver), and (2) using activity-based costing.

(b) By what amount does the traditional product costing system undercost or overcost the “high-intensity” product line?

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