Which of the following would not be an objective used in the customer perspective of the balanced
Question:
Which of the following would not be an objective used in the customer perspective of the balanced scorecard approach?
(a) Percentage of customers who would recommend product to a friend.
(b) Customer retention.
(c) Brand recognition.
(d) Earnings per share.
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Related Book For 
Accounting Tools For Business Decision Making
ISBN: 9781118771112
5th Edition
Authors: Kimmel, Wetlands, Kieso
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