Coke’s New CEO Battles a Changing Market” and its related Challenge Case Summary were written to help you understand the management concepts contained in this chapter. Answer the following discussion questions about the introductory case to explore how fundamental management concepts can be applied to a company such as Coca-Cola.

1. How would you describe the significance of James Quincey’s work as a manager? Who benefits from his abilities and efforts?

2. In terms of the contemporary view of management skill, which activities and skills do you see Quincey using in his role as CEO of Coke? How do you think he acquired those skills?

3. 6 Explain how Quincey has demonstrated the six management employability skills. Which employability skills are most important for becoming a CEO? Explain your answer.