The Challenge Case “Whole Foods Decides to Open in Detroit” and its related Challenge Case Summary were written to help you understand the management concepts contained in this chapter. Answer the following discussion questions about the Challenge Case to explore how decision-making concepts can be applied to a company such as Whole Foods.

1. List three alternatives that Whole Foods’s management might have considered in opening a store to serve Detroit residents before selecting the midtown site.

2. What information would management have needed to evaluate those three alternatives?

3. Do you think you would have enjoyed making the decision to open a Whole Foods store in midtown Detroit? Explain.