5. In which of the following cases might you expect to find a manufacturer granting exclusive territories?
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5. In which of the following cases might you expect to find a manufacturer granting exclusive territories?
a. A pet supply chain that requires heavy local advertising to drive sales
b. Custom computer sales that require a good deal of consultation
c. A submarine sandwich chain that relies on its nationwide brand reputation
d. All of the above
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Related Book For
Managerial Economics A Problem Solving Approach
ISBN: 9780324359817
1st Edition
Authors: Luke M. Froeb, Brian T. McCann
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