5. Suppose the packaging redesign and retooling required a longer time period, extensive cost, and that all

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5. Suppose the packaging redesign and retooling required a longer time period, extensive cost, and that all Tylenol products were affected—

not just capsules. Might McNeil managers have taken a different set of actions and how might the credo have guided these decisions?

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Managerial Economics And Organizational Architecture

ISBN: 9781260571219

7th International Edition

Authors: Clifford W. Smith, Jerold Zimmerman, James Brickley

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