5. Suppose the packaging redesign and retooling required a longer time period, extensive cost, and that all
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5. Suppose the packaging redesign and retooling required a longer time period, extensive cost, and that all Tylenol products were affected—
not just capsules. Might McNeil managers have taken a different set of actions and how might the credo have guided these decisions?
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Managerial Economics And Organizational Architecture
ISBN: 9781260571219
7th International Edition
Authors: Clifford W. Smith, Jerold Zimmerman, James Brickley
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