Jimmys Stereo Company manufactures stereo equipment. Its business strategy is to provide retail customers high-quality equipment, along
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Jimmy’s Stereo Company manufactures stereo equipment. Its business strategy is to provide retail customers high-quality equipment, along with good service and warranty protection. It currently distributes its products through licensed dealers who have exclusive territories. Discuss:
(1) Why Jimmy’s might offer its distributors exclusive territories,
(2) The potential problems that this policy might create in terms of retail pricing,
(3) Potential policies that Jimmy’s might use to address this pricing problem.
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Related Book For
Managerial Economics and Organizational Architecture
ISBN: 978-0073375823
5th edition
Authors: James Brickley, Jerold Zimmerman, Clifford W. Smith Jr
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