Consider a firm with a manufacturing and a marketing group. The marketing group receives manufactured products from the manufacturing group, and sells them to a variety of customers. The marketing group is evaluated in terms of revenue,less marketing eosts,less the manufacturing eost ofthe items sold. What difference does it make to the marketing group if the firm employs standard eosting or norma I eosting? What difference does it make if full or variable eosting is employed?

AppendixLO1