cost and price An often heard theme in pricing is that price should reflect full cost, othelWise

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cost and price An often heard theme in pricing is that price should reflect full cost, othelWise all costs are not covered and in the long-run the enterprise is not viable. Suppose we have a perfectly competitive industry, where the supply is produced by many

(perfectly competitive) single product firms. Does this alleged connection between price and full cost stand up to serutiny in this setting? Altematively, suppose we have an industry characterized by product differentiation and multiproduct firms.

Does the alleged connection stand up to serutiny in this setting?

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